Blog → SemanticForce: Geographic Profiling or Who Writes About Me in Odessa

If you have ever worked in our system, you could notice that a right side of the SemanticForce dashboard had a plethora of filters: geography, author, source etc.

Today we are discussing a geographic filter: how it works, what it can do, and how you can use it.

Geographic identification offered by SemanticForce makes use of different principles for various types of media:

  • a permanently updated vocabulary of web sites for mass media and regional forums;
  • a profile vocabulary for social webs and blogs (for instance, the systems stores over 10 different spellings for the city of Saint Petersburg, which can be used by its inhabitants in their personal profiles);
  • geographic data in Twitter.

Many users give no information about their geographic location, so there is always a portion of mentions, for which geography is not identified automatically. In such cases SemanticForce’s analytic department does extra marking for an unidentified geography.

Now we are happy to announce that the geographic location is identified by regions (oblasts, cantons, republics, krais and so on). Currently this marking is available for Russia, Ukraine, Kazakhstan and the Baltic States. So you can really learn what is said about you or your brand exactly in Odessa!

In order to look at and export a complete statistics of mentions by different countries, you should press a # button beside the filter name.

You can create graphs and diagrams based on mentions distributed geographically. For instance, you can define sentiment in a particular region. To do that, mark countries or regions you need using appropriate filters and go to Analytics tab.

You can amend your choice or add one or more countries remaining in Analytics window. Also you can add other filters – e.g. a language – and get a diagram fully appropriate to your objectives.

We wish you a convenient and effective work!

Online media intelligence

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